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I Ran Ads For Kenya Airways


User Image muriithi_3 Hire Me View My Profile





Details

KEY FOCUS AREAS FOR THE CAMPAIGNS WERE

• Assist partners with various integrations to enhance the kenya Airways online customer experience and accelerate channel shift.
• Digital marketing strategy development ...Read More


More Details



KEY FOCUS AREAS FOR THE CAMPAIGNS WERE

• Assist partners with various integrations to enhance the kenya Airways online customer experience and accelerate channel shift.
• Digital marketing strategy development and execution (marketing plans, timelines, budgets)
• Develop and manage a long-term plan to meet larger business objectives, and drive both short and long-term planning and strategic initiatives across several business units.
• Develop, design and execute a multi-channel traffic acquisition strategy, testing and implementing a first of its kind acquisition strategy that will enhance digital acquisition.
• Executing tests, collecting and analyzing data, identifying trends and insights in order to achieve maximum ROI in paid search campaigns.
• Overseeing direct response programs including Paid Search, Display Advertising, Retargeting, Affiliate Marketing, Mobile Advertising, and evaluate and explore other emerging media.

Published 3 years ago

About The Author

User Image muriithi_3 - Digital Specialist - Pro

Creative technologist with 5+ years experience in Software engineering, core marketing and digital advertising. Digital strategy, planning, implementation and reporting of activity and campaigns across platforms and channels (email, display, PPC, SEO, affiliates, Meta Searches), re-targeting, content, performance analysis, website/UI-UX management and analytics.

Short Description



Oversee various digital transformation projects to ensure business needs are met as well as making use of new-age technology.

Objectives

Core objective for the campaigns was to increase online sales for The KQ business

Category

Marketing and Advertising

Tools

Web platfrom   Google   Google maps api.  

Tags

Design   marketing   Graphic  

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